Amazon
Kindle Achievements for Kindle iOS, Android
In August 2021, I was brought on to the Amazon Books UX Design Team to help bring a brand new achievements experience on Kindle iOS, Android, and Fire Tablet to life. Kindle Achievements launched in April 2022 in the form of seasonal challenges to more than 34 million customers across multiple surfaces.
MY ROLE
Entire UX process from concepting, research, testing, and leading design with product and engineering stakeholders
DURATION
August 2021 – April 2022
Learn more about my involvement
Over the course of my months-long involvement, I designed not only major parts of the achievement experience but also the visuals for the achievements themselves. In addition, I led user research and a Design Sprint to visualize the creative and experiential direction for the project, which involved collaborating with product, engineering, legal, and marketing teams within Amazon. This provided a definition for complex problems that were vague at the time.
Due to the strict nature of Amazon’s non-disclosure agreement, I can’t share thorough details about my design process on my website. More specific information on my research, concepts, designs, and workshops for Kindle Achievements can be shared privately in a portfolio presentation upon request by emailing me.
Select work samples from design process
How Might We’s during a Design Sprint I conducted exploring different ideas for visual identities and new engaging features
One of many user journeys I defined for the new achievement experience. This flow illustrates how an e-reader user is redirected to Kindle iOS and Android for the main achievements experience.
Samples of low to mid-fidelity mockups.
Left: Low fidelity mockup used for engineering and product reference to understand architecture of achievements display
Right: Mid fidelity mockup visualizing achievement details and potential CTA to earn achievement
Final designs for select achievements I designed
Two screens from the final shipped design for Kindle Achievements on iOS
Left: Kindle Achievements card on Reading Insights section within Kindle iOS
Right: Collection of already unlocked achievements
Reach out over email to hear a more detailed story of my design process, which includes research, concepts, wireframes, prototypes, and workshops.